Florida / St. Johns County / Palm Valley
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Palm Valley
Census designated place, St. Johns County. Last updated 2026-10-04.
Boundary: US Census Bureau TIGER/Line, simplified for drawing. 12.2 square miles of land.
Sales and visitor spending
12 months to Mar 2026Monthly series, visitor, resident and big ticket groups, chart and workbook with the pass. Get the pass / Sign in Wide error flag.
Pass holders: Get the pass / Sign in opens the pass page and brings you straight back here signed in; the monthly estimate then loads in this card.
Economic Census geographic area series, retail trade and accommodation and food services, 2017 and 2022, retrieved 2026-10-01; BusinessFlare® city-level sales and visitor spending estimate (method and error; the figures are Street Economics Pass data), retrieved 2026-10-04 | How the estimate is made
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BusinessFlare® estimate from public sources. The estimate anchors on the sales the US Census Bureau published for this place in the 2017 and 2022 Economic Census, for retail trade and for accommodation and food services, and moves them month by month with the county's sales tax returns by kind of business (Florida Department of Revenue Form 10). After the 2022 anchor the place's share of the county moves with the growth of its commercial property on the Department's 2026 tax roll, as submitted by the county property appraiser, by use code: stores, shopping centers, supermarkets and auto dealers for retail; restaurants, bars and hotels for accommodation and food. The three spending groups follow the county's kind code mix within each sector. Every place with both anchors was carried from 2017 to 2022 the same way and the landing on the 2022 Census figure is the published error.
A landing error over 25% carries a wide error flag. The error is published with every figure; an estimate is never shown without it. Rounded to the nearest hundred thousand dollars; the monthly series is pass data.
Economic Census anchors and the back-test
| Sector | Census sales 2017 | Census sales 2022 | 2017 carried to 2022 | Landing error |
|---|---|---|---|---|
| Retail trade (NAICS 44-45) | $74.7M | $187M | $106M | 43.7% |
| Accommodation and food services (NAICS 72) | $77.7M | $128M | $120M | 6.5% |
- wide error: the 2017 carry-forward landed 44% from the 2022 Census figure for Retail trade (NAICS 44-45)
Property roll
2026 preliminaryFlorida Department of Revenue, NAL tax roll, 2026 preliminary and final as posted, retrieved 2026-10-04
Parcels are placed by Census block group through the Census Bureau's block assignment file; a parcel in a block group that straddles the limits is apportioned. Census 2020 block groups; 54% of the county's just value lies in a place. Medians are over the parcels whose block group lies mostly in the place. Qualified sales: the roll's own sale fields, qualification codes 01 and 02, improved, single parcel.
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Just value by use group
Department of Revenue land use codes grouped: residential 001 to 009, commercial 011 to 039, industrial 041 to 049, agricultural 050 to 069, vacant 000, 010, 040 and 070, institutional 071 to 079, government 080 to 089, other 090 to 099. Taxable is the non school taxable value. Just value change compares with the 2025 final roll, summed the same way.
| Use group | Parcels | Just value | Taxable (non school) | New construction | Residential units | Just value change |
|---|---|---|---|---|---|---|
| Residential | 9,292 | $7.5B | $4.91B | $42.6M | 9,601 | +2.4% |
| Commercial | 247 | $678M | $641M | $177K | n/a | +2.3% |
| Industrial | 9 | $28.9M | $19.6M | $0 | n/a | -5.8% |
| Agricultural | 7 | $14M | $1.7M | $204K | n/a | +26.2% |
| Vacant | 228 | $110M | $83.7M | $12.2K | n/a | +0.2% |
| Institutional | 24 | $206M | $112M | $0 | n/a | +4.2% |
| Government | 21 | $100M | $0 | $1.36M | n/a | -3.8% |
| Other | 277 | $29.6M | $10.4M | $1.2K | n/a | +30.3% |
Sources on this page
- US Census Bureau: Economic Census geographic area series, retail trade and accommodation and food services, 2017 and 2022. Retrieved 2026-10-01.
- Florida Department of Revenue: Florida Department of Revenue, Local Government Tax Distributions by County (Form 4), Tourist Development Tax. Retrieved 2026-09-28.
- Florida Department of Revenue: Florida Department of Revenue, NAL tax roll, 2026 preliminary and final as posted. Retrieved 2026-10-04.
- BusinessFlare®: BusinessFlare® city-level sales and visitor spending estimate (method and error; the figures are Street Economics Pass data). Retrieved 2026-10-04.
- Florida Department of Revenue: Florida Department of Revenue, NAL tax roll, 2025 (2025F), from the data portal's public records folders. Retrieved 2026-10-04. St. Johns County: 2025F\NAL_2025_65Saint Johns_F.csv.
Cards not shown
- Population: BEBR publishes no population estimate for this place
- Labor force: no LAUS series: FloridaCommerce publishes labor force for counties and cities of 25,000 and more
- Tourist tax: the county does not publish tourist tax collections by city
- Business base: no licensed business, business formation or business patterns data for this place
- Building permits: the Building Permits Survey covers permit issuing places, not census designated places
- Housing: the Shimberg Center Clearinghouse publishes no page for this place
- Fiscal: no Department of Revenue distributions or EDR financial report for this place
- Bank deposits: no FDIC office reports this city as its location
Every figure on this page is read from the place file below, which carries each figure with its value, period, source, source URL and retrieval date.
Downloads
PDF report Excel workbook JSON
The PDF carries the same figures and source lines as this page. The workbook has one sheet per card. The JSON is the place file every page, export and feed reads, at a stable public path: /data/localflare/places/1254525.json. The index of every place is at /data/localflare/index.json.