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Mary Esther

City, Okaloosa County. Population 4,457 (2025), -0.8% on the prior year, +11.9% since 2020 Last updated 2026-10-04.

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Mary Esther

Boundary: US Census Bureau TIGER/Line, simplified for drawing. 1.46 square miles of land.

Population

2025
Population4,457Population, April 1, 1979 to 202519794.6k high2025
Change since the prior year-0.8%2024 to 2025
Change since 2020+11.9%2020 to 2025
Census 20203,9822020

University of Florida Bureau of Economic and Business Research, Florida Estimates of Population, retrieved 2026-10-01 | Population estimates

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Basis of the latest figureestimate2025

Population by year

April 1 of each year. Basis is census in a census year, otherwise BEBR's estimate.

YearPopulationBasisChange
20254,457estimate-0.8%
20244,493estimate-1.7%
20234,571estimate+4.0%
20224,396estimate+9.2%
20214,027estimate+1.1%
20203,982census-0.8%
20194,013estimate+1.1%
20183,971estimate-0.1%
20173,973estimate+1.7%
20163,905estimate+1.2%
20153,859estimate+0.4%
20143,845estimate-0.4%
20133,860estimate+0.1%
20123,857estimate+0.3%
20113,844estimate-0.2%
20103,851census-5.6%
20094,080estimate-0.5%
20084,100estimate-4.3%
20074,285estimate+0.5%
20064,264estimate+1.4%
20054,207estimate-0.1%
20044,211estimate+3.3%
20034,078estimate+0.3%
20024,066estimate-0.2%
20014,076estimate+0.5%
20004,055census-8.4%
19994,427estimate+0.3%
19984,414estimate+0.7%
19974,384estimate-0.5%
19964,406estimate+1.4%
19954,347estimate+2.8%
19944,228estimate+0.8%
19934,194estimate+0.8%
19924,161estimate+1.1%
19914,116estimaten/a
19894,351estimate+0.6%
19884,326estimate+0.6%
19874,302estimate+2.0%
19864,218estimate+2.7%
19854,108estimate+1.2%
19844,058estimate+4.7%
19833,877estimate+0.8%
19823,848estimate+5.3%
19813,653estimaten/a
19793,767estimaten/a

Labor force (county figures)

Aug 2026

County figures, no city estimate published by FloridaCommerce

Unemployment rate (Okaloosa County)4.4%Unemployment rate, not seasonally adjusted, Aug 2016 to Aug 2026Aug 201612.7% highAug 2026
Labor force (Okaloosa County)101,762Aug 2026
Employment (Okaloosa County)97,323Aug 2026
Unemployed (Okaloosa County)4,439Aug 2026
Rate a year earlier4.0%Aug 2025
Labor force, change on a year earlier-0.3%Aug 2026

US Bureau of Labor Statistics, Local Area Unemployment Statistics, retrieved 2026-10-01 | Labor force page

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Latest month is preliminaryyesAug 2026

Monthly, last three years

Not seasonally adjusted. The latest month may be preliminary.

MonthLabor forceEmployedUnemployedRate
Aug 2026101,76297,3234,4394.4%
Jul 2026101,80197,2214,5804.5%
Jun 2026102,05697,5474,5094.4%
May 2026101,12696,8064,3204.3%
Apr 2026100,63696,1684,4684.4%
Mar 2026100,18995,8754,3144.3%
Feb 202699,10794,2964,8114.9%
Jan 202698,19293,2724,9205.0%
Dec 202598,55494,1524,4024.5%
Nov 202599,25194,3584,8934.9%
Sep 2025100,84796,7224,1254.1%
Aug 2025102,07097,9604,1104.0%
Jul 2025103,32599,3373,9883.9%
Jun 2025102,43398,6723,7613.7%
May 2025100,95897,5873,3713.3%
Apr 2025100,07796,8903,1873.2%
Mar 202599,81696,5243,2923.3%
Feb 202597,68794,2993,3883.5%
Jan 202597,88594,3503,5353.6%
Dec 202497,62994,6003,0293.1%
Nov 202498,32294,9303,3923.4%
Oct 2024100,94397,6553,2883.3%
Sep 2024101,32798,0763,2513.2%
Aug 2024102,57699,0673,5093.4%
Jul 2024104,147100,5543,5933.4%
Jun 2024102,76699,4303,3363.2%
May 2024101,30198,4732,8282.8%
Apr 2024100,11997,5032,6162.6%
Mar 202499,91397,0782,8352.8%
Feb 202497,47594,5282,9473.0%
Jan 202497,02093,9333,0873.2%
Dec 202398,07695,4042,6722.7%
Nov 202399,25096,3592,8912.9%
Oct 2023100,92397,9153,0083.0%
Sep 2023102,01499,0532,9612.9%
Aug 2023103,167100,1103,0573.0%

Annual averages

YearLabor forceEmployedUnemployedRate
2025100,26496,4413,8233.8%
2024100,29597,1523,1433.1%
2023100,87598,1772,6982.7%
202299,64897,0732,5752.6%
202197,34893,9133,4353.5%
202094,12588,6955,4305.8%
201995,24792,5962,6512.8%
201894,28391,3862,8973.1%
201793,45490,1463,3083.5%
201692,80689,0273,7794.1%
201591,62787,4384,1894.6%
201491,49186,5914,9005.4%
201391,55786,0765,4816.0%
201290,67784,3626,3157.0%
201190,58683,3897,1977.9%

Sales and visitor spending

12 months to Mar 2026
BusinessFlare® estimate, last 12 months$135.5M

Monthly series, visitor, resident and big ticket groups, chart and workbook with the pass. Get the pass / Sign in Wide error flag.

Pass holders: once signed in on the pass page, the monthly estimate loads here.

Economic Census geographic area series, retail trade and accommodation and food services, 2017 and 2022, retrieved 2026-10-01; BusinessFlare® city-level sales and visitor spending estimate (method and error; the figures are Street Economics Pass data), retrieved 2026-10-04 | How the estimate is made

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BusinessFlare® estimate from public sources. The estimate anchors on the sales the US Census Bureau published for this place in the 2017 and 2022 Economic Census, for retail trade and for accommodation and food services, and moves them month by month with the county's sales tax returns by kind of business (Florida Department of Revenue Form 10). After the 2022 anchor the place's share of the county moves with the growth of its commercial property on the Department's 2026 tax roll, as submitted by the county property appraiser, by use code: stores, shopping centers, supermarkets and auto dealers for retail; restaurants, bars and hotels for accommodation and food. The three spending groups follow the county's kind code mix within each sector. Every place with both anchors was carried from 2017 to 2022 the same way and the landing on the 2022 Census figure is the published error.

A landing error over 25% carries a wide error flag. The error is published with every figure; an estimate is never shown without it. Rounded to the nearest hundred thousand dollars; the monthly series is pass data.

Statewide median error, 2017 to 2022 back-test15.7%2017 to 2022
Retail trade (NAICS 44-45): Census sales 2017$120M2017
Retail trade (NAICS 44-45): Census sales 2022$110M2022
Retail trade (NAICS 44-45): 2022 landing error62.0%2022
Accommodation and food services (NAICS 72): Census sales 2017$18.9M2017
Accommodation and food services (NAICS 72): Census sales 2022$29.5M2022
Accommodation and food services (NAICS 72): 2022 landing error10.7%2022

Economic Census anchors and the back-test

SectorCensus sales 2017Census sales 20222017 carried to 2022Landing error
Retail trade (NAICS 44-45)$120M$110M$178M62.0%
Accommodation and food services (NAICS 72)$18.9M$29.5M$32.6M10.7%
  • wide error: the 2017 carry-forward landed 62% from the 2022 Census figure for Retail trade (NAICS 44-45)

Business base

Aug 2026
Licensed food service, lodging and alcohol businesses78New licenses by month, Sep 2016 to Aug 2026Sep 20163 highAug 2026
Food service licenses36Aug 2026
Lodging licenses22Aug 2026
Alcoholic beverage licenses20Aug 2026
New licenses, last 12 months5Aug 2026
New business filings, last 12 months (postal city)205Sep 2026
Change on the 12 months before+2.0%Sep 2026
New filings, latest month12Sep 2026

Florida DBPR active licensure base files: public food service, public lodging and retail alcoholic beverage licenses, retrieved 2026-10-01; Florida Division of Corporations (Sunbiz) bulk corporate data files, new entity filings by month, retrieved 2026-10-01 | Licenses Business formations

Licenses are placed inside the city limits by their geocoded address.

Business formations are by postal city: Mary Esther, which is not the city limits.

No ZIP code has its Census internal point inside this place, so ZIP Code Business Patterns are not shown.

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Licenses by type

Counted licenses in DBPR's food service, lodging and alcoholic beverage files, placed by geocoded address.

License typeFileActive
2010-SEATfood18
2014-MFDVfood12
2COPalcohol8
2006-CNDO-SNGLlodging8
2APSalcohol7
2007-DWEL-SNGLlodging7
2010-NOSTfood6
4COP-SFSalcohol3
2003-NAPTlodging2
2007-DWEL-CLCTlodging2
11Calcohol1
3PSalcohol1
2001-HOTLlodging1
2002-MOTLlodging1
2006-CNDO-CLCTlodging1

Filings by entity type, last 12 months

Sunbiz new entity filings by the ZIP code of the principal address, grouped to the USPS postal city (postal city: Mary Esther)

Entity typeLast 12 months12 months before
Florida limited liability companies196184
Florida profit corporations68
Florida non-profit corporations28
Out of state entities registering in Florida11
Partnerships, trusts and other filings00

Property roll

2026 preliminary
Total just value$709M
Total taxable value (non school)$491M2026 preliminary
Total taxable value (school)$527M2026 preliminary
Just value, change on the prior roll+0.3%2025 final roll to 2026 preliminary
Taxable value (non school), change on the prior roll+1.2%2025 final roll to 2026 preliminary
Total just value, prior roll$706M2025 final roll
New construction value$1.75M2026 preliminary
Parcels1,8772026 preliminary

Florida Department of Revenue, NAL tax roll, 2026 preliminary and final as posted, retrieved 2026-10-03

Parcels are placed by Census block group through the Census Bureau's block assignment file; a parcel in a block group that straddles the limits is apportioned. Census 2020 block groups; 58% of the county's just value lies in a place. Medians are over the parcels whose block group lies mostly in the place. Qualified sales: the roll's own sale fields, qualification codes 01 and 02, improved, single parcel.

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Median single family just value$228K2026 preliminary
Qualified sales, last 12 months76Jun 2025 to May 2026
Median qualified sale price$313KJun 2025 to May 2026
Just value, residential$455M2026 preliminary
Just value, commercial$112M2026 preliminary
Just value, industrial$83.2M2026 preliminary
Just value, vacant$18.5M2026 preliminary
Just value, institutional$9.26M2026 preliminary
Just value, government$31.2M2026 preliminary
Just value, other$24.9K2026 preliminary

Just value by use group

Department of Revenue land use codes grouped: residential 001 to 009, commercial 011 to 039, industrial 041 to 049, agricultural 050 to 069, vacant 000, 010, 040 and 070, institutional 071 to 079, government 080 to 089, other 090 to 099. Taxable is the non school taxable value. Just value change compares with the 2025 final roll, summed the same way.

Use groupParcelsJust valueTaxable (non school)New constructionResidential unitsJust value change
Residential1,524$455M$288M$414K1,584-3.4%
Commercial180$112M$108M$1.02Mn/a+3.3%
Industrial51$83.2M$77.5M$312Kn/a+13.3%
Vacant73$18.5M$16.8M$0n/a+21.9%
Institutional9$9.26M$314K$0n/a+4.2%
Government30$31.2M$1.11M$0n/a+4.6%
Other10$24.9K$24.9K$0n/a+1.7%

Housing

2020 to 2024 ACS
Housing units1,958Homeownership rate, 1990 to 2024199077.0% high2024
Occupied units1,6832020 to 2024 ACS
Vacant units2752020 to 2024 ACS
Owner occupied households1,1752020-2024 5-Year
Renter occupied households5082020-2024 5-Year
Homeownership rate69.8%2020 to 2024 ACS
Cost burdened households, all tenures (over 30% of income)19.2%2025
Cost burdened renter households32.8%2025

Shimberg Center for Housing Studies, Florida Housing Data Clearinghouse, retrieved 2026-10-01 | Housing data

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Severely cost burdened renters (over 50%)13.7%2025
Median gross rent$1.7K2020 to 2024 ACS
Median single family sale price$295K2024

Cost burden by income, 2025

Households by the share of income spent on housing, Shimberg Center estimates for 2025.

TenureIncome (share of area median)30% or less30.1 to 50%Over 50%
All households30% AMI or less03045
All households30.01-50% AMI755025
All households50.01-80% AMI38312840
All households80.01-120% AMI145120
All householdsGreater than 120% AMI916300
Renters30% AMI or less0520
Renters30.01-50% AMI01313
Renters50.01-80% AMI1046640
Renters80.01-120% AMI5900
RentersGreater than 120% AMI196180
Owners30% AMI or less02525
Owners30.01-50% AMI753712
Owners50.01-80% AMI279620
Owners80.01-120% AMI86120
OwnersGreater than 120% AMI720120

Single family sales by year

YearMedian priceSales
1996$76.9K85
1997$82K63
1998$88.5K82
1999$90K87
2000$86K84
2001$79.9K81
2002$110K91
2003$114K102
2004$125K84
2005$180K109
2006$195K63
2007$175K51
2008$172K38
2009$157K30
2010$178K21
2011$160K34
2012$137K37
2013$138K47
2014$166K48
2015$166K64

Fiscal

Sep 2026
Half-cent sales tax, latest month$55.5KHalf-cent sales tax distributions by month, Oct 2016 to Sep 2026Oct 2016$58.3K highSep 2026
Half-cent sales tax, fiscal year to date$494KFY2026 to Sep 2026
Half-cent sales tax, last 12 months$494KSep 2026
Half-cent sales tax, change on the 12 months before-6.4%Sep 2026
State revenue sharing, latest month$16.9KSep 2026
State revenue sharing, fiscal year to date$208KFY2026 to Sep 2026
State revenue sharing, last 12 months$208KSep 2026
State revenue sharing, change on the 12 months before+1.1%Sep 2026

Florida Office of Economic and Demographic Research, Expenditures and Revenues Reported by Florida's County and Municipal Governments, retrieved 2026-10-01; Florida Department of Revenue, Revenue Confirmation Online, distributions to local governments, retrieved 2026-10-01; Florida Department of Financial Services, LOGERx local government Annual Financial Report data, long-term debt outstanding, retrieved 2026-10-04 | Distributions Annual financial report

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Total revenues$14.7MFY2024
Revenues, change on the year before+50.7%FY2024
Total expenditures$11.3MFY2024
Expenditures, change on the year before+59.3%FY2024
Revenues per resident$3.28KFY2024
Long-term debt outstanding at year end$6.11MFY2025
Long-term debt, change on the year before+3.9%FY2025

Half-cent sales tax, monthly distributions

As the Department of Revenue's ledger prints them; a blank month is a month with no line.

MonthDistributed
Sep 2026$55.5K
Aug 2026$54.3K
Jul 2026$47K
Jun 2026$43.5K
May 2026$44.8K
Apr 2026$34.5K
Mar 2026$32K
Feb 2026$34.9K
Jan 2026$30.9K
Dec 2025$37.5K
Nov 2025$38.9K
Oct 2025$40.6K
Sep 2025$58K
Aug 2025$58.1K
Jul 2025$50.1K
Jun 2025$48.1K
May 2025$45.9K
Apr 2025$36.1K
Mar 2025$32.2K
Feb 2025$36.8K
Jan 2025$35.8K
Dec 2024$41.8K
Nov 2024$40.7K
Oct 2024$44.8K
Sep 2024$57.5K
Aug 2024$55.3K
Jul 2024$48.1K
Jun 2024$42.9K
May 2024$47.7K
Apr 2024$35.3K
Mar 2024$31.3K
Feb 2024$37.6K
Jan 2024$35.1K
Dec 2023$40.7K
Nov 2023$43.1K
Oct 2023$45.2K

State revenue sharing, monthly distributions

As the Department of Revenue's ledger prints them; a blank month is a month with no line.

MonthDistributed
Sep 2026$16.9K
Aug 2026$16.9K
Jul 2026$16.9K
Jun 2026$17.1K
May 2026$17.1K
Apr 2026$17.1K
Mar 2026$17.1K
Feb 2026$17.1K
Jan 2026$17.1K
Dec 2025$18.3K
Nov 2025$18.3K
Oct 2025$18.3K
Sep 2025$18.8K
Aug 2025$18.8K
Jul 2025$18.8K
Jun 2025$16.3K
May 2025$16.3K
Apr 2025$16.3K
Mar 2025$16.3K
Feb 2025$16.3K
Jan 2025$16.3K
Dec 2024$16.3K
Nov 2024$17.9K
Oct 2024$17.9K
Sep 2024$17.9K
Aug 2024$17.9K
Jul 2024$17.9K
Jun 2024$17.6K
May 2024$17.6K
Apr 2024$17.6K
Mar 2024$17.6K
Feb 2024$17.6K
Jan 2024$17.6K
Dec 2023$17.6K
Nov 2023$17.6K
Oct 2023$17.6K

Long-term debt by fiscal year

Total long-term debt outstanding at fiscal year end, all funds, as the government reported it to the Department of Financial Services in its Annual Financial Report.

Fiscal yearDebt outstandingChange
FY2025$6.11M+3.9%
FY2024$5.88M+448.5%
FY2023$1.07M+162.2%
FY2022$409K+68.2%
FY2021$243K+305.1%
FY2020$60K+33.9%
FY2019$44.8Kn/a
FY2018$0n/a
FY2017$0n/a
FY2016$0n/a
FY2015$0n/a
FY2014$0n/a
FY2013$0n/a

Revenues by category, FY2024

Sum of the fund columns in EDR's workbook for this government.

CategoryFY2024FY2023Change
General Government Taxes$3.61M$3.76M-3.9%
Permits, Fees, and Special Assessments$377K$265K+42.3%
Intergovernmental Revenues$2.27M$796K+184.7%
Charges for Services$3.09M$3.13M-1.4%
Judgments, Fines, and Forfeits$19.7K$45.2K-56.3%
Miscellaneous Revenues$1.06M$765K+38.1%
Other Sources$4.3M$1.01M+326.7%
Taxesn/an/an/a
Intergovernmental Revenuen/an/an/a
Permits and Franchise Feesn/an/an/a

Expenditures by category, FY2024

Sum of the fund columns in EDR's workbook for this government.

CategoryFY2024FY2023Change
General Government Services (Not Court-Related)$3.79M$930K+307.5%
Public Safety$1.51M$1.42M+6.3%
Physical Environment$3.24M$3.11M+4.1%
Transportation$1.8M$350K+415.3%
Culture / Recreation$945K$1.28M-25.9%
Other Uses and Non-Operatingn/an/an/a
Human Servicesn/an/an/a
Other Usesn/an/an/a

Bank deposits

June 30, 2026
Deposits (offices reporting this city)$81.5MDeposits, June 30 each year, 1994 to 20261994$135M high2026
Change on a year earlier-2.6%June 30, 2026
Change, real-5.6%June 30, 2026
Branches2June 30, 2026
Institutions2June 30, 2026
Branches opened since the survey a year earlier0June 30, 2026
Branches closed since the survey a year earlier0June 30, 2026

FDIC Summary of Deposits, Florida offices, every June 30 since 1994, retrieved 2026-10-01 | Bank deposits

Offices whose reported city is Mary Esther.

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Offices, June 30, 2026

Deposits as each office reports them to the FDIC; the city is the one the bank reports, not a municipal boundary.

InstitutionBranchAddressCityDeposits
Regions BankMary Esther Cutoff Branch420 Mary Esther BlvdMary Esther$62.7M
FNBT BANKMary Esther Branch3 Mary Esther CutoffMary Esther$18.8M

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