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Florida / Hamilton

Hamilton County sales and visitor spending

Latest monthMar 2026
Visitor, resident and big ticket spending, last 12 months$249,869,330
Change, nominal-3.7%
Change, real-5.9%
PricesSouth Region CPI
Gross sales12 months toLast 12 monthsChange, nominalChange, real
Visitor, resident and big ticket spendingMar 2026$249,869,330-3.7%-5.9%
All business types, including business to businessMar 2026$354,961,447-5.5%-7.6%

The headline adds the eleven business types in the visitor, resident and big ticket groups below. All business types is every Form 10 kind code, including wholesale, manufacturing and sales between businesses. Change compares the last 12 months with the 12 before.

Visitor spending

Room sales, from the tourist taxVisitor spending 12 months to Jan 2026: $2,341,890 -4.8%

Tourist development tax collections divided by the rate in force each month, so a rate change does not show up as a change in sales. The collections themselves are in the tourist tax section.

Hotels and lodgingVisitor spending 12 months to Mar 2026: $3,036,275 -5.1% nominal, -7.3% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$387,445$3,036,275
Taxable sales$305,947$2,180,194
Tax collected$18,357$130,812
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$960,292 partial, 3 of 12$1,508,560 partial, 6 of 12
2025$3,012,656$3,148,118
2024$3,050,622$3,254,562
2023$4,511,221$4,262,669
2022$3,053,034$2,842,487
2021$1,981,243$1,848,449
2020$1,695,403$1,782,067
2019$2,383,413$2,470,222
2018$2,554,028$2,528,458
2017$3,060,492$3,043,425
2016$2,724,403$2,646,903
2015$1,981,761$1,989,083
2014$1,962,933$2,090,396
2013$2,252,725$2,041,499
2012$1,787,981$1,847,022
2011$1,864,942$1,791,451
2010$1,647,516$1,742,037
2009$1,721,504$1,815,871
2008$2,167,535$2,542,096
2007$2,933,808$2,758,696
2006$2,990,351$2,993,331
2005$2,825,833$2,734,323
2004$2,485,940$2,108,845 partial, 10 of 12
2003$180,935 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12n/a partial, 0 of 12
2001n/a partial, 0 of 12n/a partial, 0 of 12
2000n/a partial, 0 of 12n/a partial, 0 of 12
1999n/a partial, 0 of 12n/a partial, 0 of 12
1998n/a partial, 0 of 12n/a partial, 0 of 12
1997n/a partial, 0 of 12n/a partial, 0 of 12
1996n/a partial, 0 of 12$273,257 partial, 2 of 12
1995$1,566,149 partial, 11 of 12$1,819,120
1994$1,940,629$1,583,658 partial, 10 of 12
1993$169,256 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 39. Through 2001 DOR described it as hotel and motel accommodations, rooming houses and camps; from 2002 as hotels, rooming houses, apartments and tourist courts. Real figures are in dollars of Mar 2026.

RestaurantsVisitor spending 12 months to Mar 2026: $9,477,754 -2.8% nominal, -5.0% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$886,591$9,477,754
Taxable sales$533,559$5,902,496
Tax collected$32,014$352,117
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$2,376,241 partial, 3 of 12$4,714,908 partial, 6 of 12
2025$9,456,437$9,741,010
2024$9,771,181$9,755,205
2023$9,330,575$9,084,968
2022$7,500,661$6,564,277
2021$5,459,311$5,351,852
2020$4,551,094$4,285,579
2019$4,414,033$4,465,398
2018$4,758,828$4,752,266
2017$4,542,597$4,494,262
2016$4,229,000$4,455,300
2015$4,481,758$4,361,751
2014$4,780,611$4,548,519
2013$3,596,293$3,508,843
2012$3,715,025$3,860,980
2011$4,060,372$4,023,905
2010$3,786,403$3,594,241
2009$3,532,801$3,699,792
2008$3,865,920$3,828,188
2007$5,076,434$5,796,068
2006$6,101,893$6,070,839
2005$6,855,497$6,954,934
2004$7,075,880$5,703,266 partial, 10 of 12
2003$297,507 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$399,830 partial, 2 of 12
2001$2,465,571 partial, 11 of 12$2,660,802
2000$2,652,641$2,693,214
1999$2,859,063$2,859,958
1998$3,444,446$3,612,561
1997$3,434,143$3,416,665
1996$3,356,904$3,539,617
1995$4,125,157$4,046,705
1994$3,423,651$2,822,587 partial, 10 of 12
1993$290,365 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 8. Restaurants, lunchrooms and catering, the same definition throughout. Real figures are in dollars of Mar 2026.

AdmissionsVisitor spending 12 months to Mar 2026: $763,875 -14.0% nominal, -15.8% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$41,811$763,875
Taxable sales$41,811$675,467
Tax collected$2,509$40,528
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$466,172 partial, 3 of 12$690,424 partial, 6 of 12
2025$803,920$842,847
2024$811,298$738,154
2023$779,975$762,472
2022$914,820$914,922
2021$515,707$566,528
2020$472,286$399,254
2019$498,549$465,088
2018$442,414$1,010,687
2017$1,033,395$443,696
2016$793,353$997,014
2015$485,049$245,020
2014$289,987$333,102
2013$345,031$301,658
2012$193,337$186,801
2011$211,744$233,455
2010$298,729$315,423
2009$401,784$465,423
2008$669,851$677,891
2007$579,915$530,261
2006$494,579$493,206
2005$217,228$132,653
2004$116,351$93,752 partial, 10 of 12
2003$4,257 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$38,963 partial, 2 of 12
2001$227,858 partial, 11 of 12$232,956
2000$154,242$148,520
1999$187,410$205,383
1998$279,324$239,264 partial, 10 of 12
1997$16,252 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 59. Admissions to pool rooms, rides, theatres, dances and similar. Real figures are in dollars of Mar 2026.

Resident spending

GroceryResident spending 12 months to Mar 2026: $183,584,500 -3.3% nominal, -5.4% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$16,556,729$183,584,500
Taxable sales$2,918,483$30,452,305
Tax collected$175,109$1,817,824
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$41,803,641 partial, 3 of 12$87,791,825 partial, 6 of 12
2025$188,740,385$190,127,385
2024$193,199,808$189,622,208
2023$199,107,693$204,680,388
2022$204,810,198$203,888,391
2021$171,464,106$157,359,090
2020$135,041,284$136,852,195
2019$144,134,220$144,875,007
2018$149,709,308$147,908,114
2017$134,930,272$131,495,931
2016$126,072,972$127,511,677
2015$141,638,091$143,347,441
2014$136,935,921$136,547,000
2013$137,077,461$134,082,987
2012$67,805,457$46,771,903
2011$41,988,854$41,956,859
2010$40,234,381$39,929,676
2009$38,442,586$37,525,999
2008$36,810,909$35,712,553
2007$33,032,005$32,417,594
2006$32,294,580$34,773,495
2005$35,671,399$32,182,730
2004$24,541,721$33,328,928
2003$33,179,817$17,977,694 partial, 9 of 12
2002n/a partial, 0 of 12$3,468,845 partial, 2 of 12
2001$20,793,960 partial, 11 of 12$21,803,361
2000$19,197,283$19,839,494
1999$20,204,218$19,893,426
1998$19,925,474$20,176,068
1997$20,006,932$19,935,737
1996$19,198,256$18,677,110
1995$18,353,412$18,165,066
1994$17,310,254$14,478,235 partial, 10 of 12
1993$1,447,552 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 1. Through 2001 DOR described it as food and beverage stores; from 2002 as grocery stores. Most grocery food is exempt, so taxable sales run far below gross. Real figures are in dollars of Mar 2026.

General merchandiseResident spending 12 months to Mar 2026: $25,622,959 +4.7% nominal, +2.3% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$2,265,592$25,622,959
Taxable sales$774,054$8,494,806
Tax collected$46,443$509,688
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$6,216,999 partial, 3 of 12$12,727,949 partial, 6 of 12
2025$25,664,866$25,704,781
2024$23,722,843$22,636,499
2023$21,091,778$20,479,582
2022$19,027,797$18,615,537
2021$15,962,726$15,095,265
2020$14,210,087$13,810,038
2019$12,404,577$12,402,048
2018$11,525,802$11,265,088
2017$10,236,735$9,731,910
2016$8,817,246$8,528,380
2015$7,957,653$8,337,200
2014$8,948,109$8,473,431
2013$8,285,196$8,218,937
2012$7,558,774$7,433,653
2011$7,757,664$8,195,682
2010$8,830,850$8,794,891
2009$8,994,173$9,246,427
2008$9,606,816$9,614,392
2007$9,292,081$8,936,350
2006$7,289,628$6,351,612 partial, 10 of 12
2005$1,197,254 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 1994 to 2001: kind codes 13, 20; from 2002: kind code 20. Through 2001 department stores and general miscellaneous merchandise stores were separate codes; from 2002 DOR folds both into general merchandise stores. Real figures are in dollars of Mar 2026.

ClothingResident spending 12 months to n/a: n/a n/a nominal, n/a real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$10,511n/a
Taxable sales$10,411n/a
Tax collected$625n/a
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$10,511 partial, 1 of 12$10,511 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 10. Apparel and accessory stores, later clothing stores and alterations. Real figures are in dollars of Mar 2026.

Furniture

No Form 10 figures for this business type in Hamilton County.

Big ticket spending

Motor vehiclesBig ticket spending 12 months to Mar 2026: $27,373,455 -13.0% nominal, -14.9% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$1,163,558$27,373,455
Taxable sales$1,162,758$27,370,597
Tax collected$69,765$1,642,236
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$4,138,407 partial, 3 of 12$8,178,777 partial, 6 of 12
2025$28,422,001$30,453,665
2024$36,290,021$36,084,934
2023$29,323,072$31,056,431
2022$33,184,582$33,623,151
2021$30,089,475$27,800,302
2020$24,106,392$23,428,681
2019$23,589,412$24,378,512
2018$24,192,405$22,821,383
2017$19,974,839$18,652,232
2016$12,624,497$12,520,656
2015$15,714,256$16,528,398
2014$18,797,141$18,791,565
2013$15,052,882$14,526,651
2012$13,384,502$13,496,470
2011$12,730,646$12,139,623
2010$14,338,581$14,757,099
2009$11,603,232$10,944,974
2008$13,696,577$14,971,800
2007$18,168,141$18,021,596
2006$17,601,568$17,565,936
2005$17,983,192$18,643,514
2004$17,759,135$14,691,122 partial, 10 of 12
2003$1,312,516 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$3,079,320 partial, 2 of 12
2001$11,299,524 partial, 11 of 12$10,873,423
2000$11,888,092$12,084,730
1999$10,687,332$10,549,329
1998$10,142,412$10,468,246
1997$9,509,039$7,691,745
1996$8,575,933$9,417,392
1995$6,808,999$6,115,546
1994$6,407,552$5,520,154 partial, 10 of 12
1993$481,001 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 23. Through 2001 it included tag agencies and tax collectors with automotive dealers; from 2002 it is motor vehicle dealers, trailers and campers. Real figures are in dollars of Mar 2026.

Boats

No Form 10 figures for this business type in Hamilton County.

Building materials

No Form 10 figures for this business type in Hamilton County.

Every other business type

Form 10 kind codes not in the groups above. Last 12 months where twelve consecutive months are published.

CodeBusiness typeLatest month Gross sales, latest monthGross sales, 12 monthsChange Taxable sales, 12 monthsTax collected, 12 months
24Auto Accessories, Tires, Parts, (trailers) AutoMar 2026$229,132$3,136,197+31.4%$2,444,153$146,649
25Filling and Service Stations, Car WashMar 2026$1,695,949$15,419,209n/a$1,482,974$88,948
26Garages, Auto Paint and Body ShopsNov 2007$244,598$2,941,583+16.0%$951,624$57,097
43Cigar Stands, Tobacco Shops from 2002Nov 2025$0n/an/an/an/a
48Itinerant Vendors, Peddler, Direct Sales from 2002Mar 2026$325,621$1,675,920-44.3%$604,208$36,252
55Gift, Card, Novelty, Hobby, Stationery and Toy Stores, Stationary etc 1994 to 2001 onlyNov 1997$33,881$351,120+3.4%$287,264$17,765
61Rental of Tangible Personal PropertyMar 2026$25,441$244,067+83.1%$94,316$5,659
63Manufacturing, Processing, Mining from 2002Mar 2026$141,361n/an/an/an/a
66Communications, Telephone, Telegraph,Nov 2009$22,069$330,128-4.0%$330,128$19,808
72Repair of Tangible Personal Property, from 2002Nov 2013$358,200$5,029,489+9.3%$256,770$15,406
77Vending Machines (tangible property sales-Mar 2026$63,956$619,666+66.9%$461,728$27,704
82Lease or Rentals of Office Space and Commercial RetailsMar 2026$93,751$1,947,636-26.1%$914,137$26,812
85Hotels and Transient Rentals (Local Option) 1994 to 2001 onlyNov 2001$191,868$3,750,580+9.0%$1,709,878$102,018
103Other *** 1994 to 2001 onlyNov 2001$4,455,665$63,198,773-16.7%$26,926,586$1,528,023
104Redacted For Confidentiality from 2002Mar 2026$6,664,548$82,682,397-20.2%$17,048,640$1,019,848

Cities and places: BusinessFlare® estimates

BusinessFlare® estimate from public sources: monthly consumer spending for each Census place in Hamilton County that the Economic Census publishes, split out of the county's Form 10 sales with the county tax roll as weight. The figures are Street Economics Pass data on each place's page; the published error is free. Landing error is how far the 2017 anchor carried to 2022 missed the 2022 Census figure.

PlaceLatest monthRetail landing errorAccommodation and food landing errorFlag
Jasper cityMar 2026n/an/a

Fiscal data: distributions from the state

What the Florida Department of Revenue paid the governments in Hamilton County in the 12 months to Sep 2026, from the Department's own ledger: half-cent sales tax, communications services tax, local option taxes and state revenue sharing. Fiscal distributions, not economic indicators: these are the dollars the Florida Department of Revenue paid this government in each month, after the state's own deductions and adjustments, on the Department's payment schedule. They do not measure sales, income or activity in the area.

PayeesHalf-cent sales taxCommunications services taxLocal option taxesState revenue sharing and other state shared revenueAll distributionsChange on the 12 before
County government$1,669,555$4,966$4,926,271$1,884,599$8,485,390+4.7%
Municipalities and other payees$128,832$143,297$1,182,797$236,797$1,691,724-2.3%
Every payee in the county$1,798,387$148,263$6,109,069$2,344,646$10,400,364+3.4%
Every government in Hamilton County, last 12 months

Half-cent: half-cent sales tax. CST: communications services tax. Local option: local option taxes. State shared: state revenue sharing and other state shared revenue. All payees: every payee in the county. Change: the 12 months against the 12 before.

GovernmentHalf-centCSTLocal optionState sharedAllChange
Hamilton County BOCC county government$1,669,555$4,966$4,926,271$1,884,599$8,485,390+4.7%
City of Jasper municipality$81,984$74,961$635,256$151,465$943,666-2.9%
Town of Jennings municipality$23,263$37,379$285,962$44,099$390,703-1.1%
Town of White Springs municipality$23,585$30,957$261,580$41,233$357,356-2.0%
Hamilton County School Board school boardn/an/an/a$223,250$223,2500.0%

Fiscal data for every Florida government

Tourist tax

Sales are the tax collected divided by the rate in effect. Collections are what the county, city or collector reported.

Latest monthJan 2026
Sales$204,502
Change in sales-19.1%
Sales, last 12 months$2,341,890
Collections$6,135
Change as reported-19.1%
Collections, last 12 months$70,257
Tax rate3%
Hamilton CountyCounty totalJan 2026 sales: $204,502

Collections as reported
MeasureJan 2026
Collections$6,135
Change as reported-19.1%
Change in sales, rate adjusted-19.1%
Collections, last 12 months$70,257
Sales, last 12 months$2,341,890
Tax rate3%

Florida Department of Revenue, Office of Tax Research; month of sales derived from month of collection; May 1998 to Jan 2026, 332 months.

  • Jun 2001 to Jun 2001: the source prints zero collections for this month while the tax was in force; a zero from an active tax is a month not reported, so it is left off the chart

Tax rate history

Rate changes are marked on every chart with a dashed line.

Historical series

1 series ending more than twelve months before this county's latest Form 10 month
Bars and tavernsVisitor spending Data through Nov 2001

Taxable sales and tax collected
MeasureLatest month, Nov 2001Last 12 months
Gross sales$114,232$1,318,080
Taxable sales$114,186$1,316,749
Tax collected$6,975$79,702
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2002$225,074 partial, 2 of 12
2001$1,188,014 partial, 11 of 12$1,326,859
2000$1,458,203$1,487,088
1999$1,452,988$1,481,178
1998$1,629,805$1,616,709
1997$1,555,515$1,541,896
1996$1,467,741$1,418,454
1995$1,234,314$1,246,280
1994$1,286,848$1,042,830 partial, 10 of 12
1993$112,940 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 9. Through 2001, drinking places serving alcohol on premises; from 2002, taverns, night clubs, bars and liquor stores, so it takes in package liquor sales. Real figures are in dollars of Nov 2001.

Sources on this page

Download the data

Hamilton County workbook Statewide workbook

The county workbook has every business type by month with taxable sales and tax collected, the trailing 12 month and annual views, real sales, and this county's tourist tax rows. The statewide workbook has every county, the kind code crosswalk, CPI, rates, sources and gaps.